KPIs. Key Performance Indicators. That’s a good alt-rock band name. More relevantly, it’s also essential for the success of any business, big or small. And just like most essential things – like your stock market investments, or the colour of your curtains – you have to make sure that you’re making the right choice out of the vast amount of possibilities. And really, all said and done, nobody can really […]

Running a blog is the sort of work one is inclined to think would be easy. And it is, but only in relative terms – in comparison to working in a coal mine, for instance. But in terms of how you’ll actually be thinking of it, well, it’ll soon turn out to be one helluva lot harder than you’ve convinced yourself it’ll be. Sure, you can do it from home, […]

We are leading ever increasingly connected digital lives. These online dealings affect our off-line personas. So what happens if your identity is hijacked by someone else? You might think that it does not happen that often in South Africa but should you look at some statistics surrounding on-line fraud and identity theft you might be shocked at how prevalent this is. South Africans are venturing online in ever growing numbers […]

Came across this awesome infographic which pretty much highlights 20 key factors which needs to be borne in mind when you are looking at your online business. “Should you be using images, or focus everything on text? Do you really need an “About Us” page? Will implementing live chat on your site result in more sales? Should you focus your marketing efforts on an email campaign, or pour everything into […]