We are leading ever increasingly connected digital lives. These online dealings affect our off-line personas. So what happens if your identity is hijacked by someone else? You might think that it does not happen that often in South Africa but should you look at some statistics surrounding on-line fraud and identity theft you might be shocked at how prevalent this is. South Africans are venturing online in ever growing numbers […]

As intro to the latest article from our guest blogger Dave Landry you can have a look at the following video. Have you noticed a change in your wallet lately? Chances are that traditional currency is taking up less space than usual. After all, most of us have moved on to using credit cards, debit cards and other forms of money which are typically much more secure. Although these cards […]

Dave Landry Jr. as our guest blogger; provide some important insights as to how Financial Services need to utilise Direct Marketing. While trends are always changing and evolving in the digital marketing world, financial companies have been somewhat slow to jumping on the digital bandwagon. There are many rules and regulations regarding how financial companies can and can’t communicate with their customers and investors. However, many financial firms have been […]

We welcome Dave Landry Jr. as our guest blogger; providing some important insights as to how to avoid common mistakes in Direct Marketing. You’ve got a brand new product and service and you want to sell it to your customers. A direct marketing campaign will get your product or service exposure and convince people that it’s worth the investment—but there are several common mistakes that can cause your campaign to […]