Okay, so you want to make sure your site features on search engines (read Google), but you are not sure how to go about it. So here is the basic information you need to know.

The first step of successful SEO starts with you – the client, or your copywriter. When you develop your web site you need to look at ways and means to ensure that you are going to be able to register your web site with search engines, so you need to look at what your copy consist of. If you are in an industry where you are competing with major players you need to aim for niche market keywords. It is important to make sure you use these words often but do not spam them. If you are not using your keywords effectively in your copy, you are not going to be successful in terms of search engine listing.

Make sure that your meta-content is included. When your web developer programs your web site they need to complete your meta-content. This include the Title of the page; Keywords for the page and Description for the page. It is indeed better to have individual details for each page to ensure the relevance of this information to the actual content of the page, but it you are not able to do this due to cost restraints or system limitations then you have to make sure that you make the most of your information that you are able to provide and use it effectively.

Want to check if your site has meta-content? Follow these steps:
1.    Go to your web site
2.    Right click on the page
3.    View page source
4.    Look for the following:
<title>Your site title goes here</title>
<meta name=”description” content=”Your site description goes here” />
<meta name=”keywords” content=”Your keywords goes here, words/phrases should be separated by comma” />
If you are not able to find this or the information you see on the page is not to your liking then you need to contact your developer or web master to discuss and find out what your options are.

Create a sitemap. Make sure that you have at least an HTML site map if you are not able to generate an XML site map, your developer would again be able to assist in the development of this.

For NEW sites; register your site with Search Engines. There are a couple of ways to go about it. You can either go and register manually to the search engines of your choice, or alternatively you can look at buying a package deal which would then register your site to a number of search engine and directories. If you choose to purchase a package you need to be wary that you double check and confirm the company’s credentials as there are a couple of less reputable suppliers.

In principle these are the variables that you and your development company can affect.

As Google works with an intricate algorithm that is changed and honed to perfection to ensure better results it also make use of other checks before placing your site as a result.

Google has a look at how many other web sites link to your site. This is called back-linking. This is based on the premise that if a number of sites see your site as informative and reputable that you are a solid and information resource. There are companies that setup backlinks in all sorts of ways, but in general these “dummy pages” are flushed by Google leaving your site tainted and moved down if not blacklisted completely. If you are going to make sure that you have real back-links you need to look at industry bodies or community pages where you can list your web site. Make sure that you try to customise these listing to show that it is not generated listings and that these are authentic.SEO_blog-pinit-img

You also need to keep a firm hand on your site and make sure that you maintain your links both internal as well as external links. Should you have social media channels the likes of Facebook, Pinterest and YouTube, you need to make sure that your content shared is linked back to your site and that custom content is generated for these and that you are not just repeating and replicating the same information. You need to do content marketing but you need to keep it fresh and individualised for each channel.

If your company has a blog, then you need to make sure that you have the correct meta content; use tags effectively and try to create categorised content which are easily accessible for both web users as well as search engine spiders and crawlers.

In principle if you have done all these and have chosen the correct keywords and content; then you should make it to the Google results page unscathed.

Should you wish to find out more or would like to have an audit done for your web site then contact KRAZYBOYZ for more information.

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